Texting is an excellent way for window and door installers to communicate with homeowners. It improves the customer experience and, therefore, makes it easier to close sales.
TikTok, unfairly labeled as a social media platform geared toward high school students doing dances to popular songs, has almost 85 million users of all ages in the U.S. alone. And big brands have made their way to this growing platform and found an opportunity to connect with users. So, the answer to the titular question, is yes. TikTok is a space for fenestration brands.
What a week in Vegas. A crazy packed and somewhat confusing show floor led to an epic time at GlassBuild. I love this event, with the learning and comradery at every single turn. This year really came through at every level and was pretty memorable. The overall trend on the show floor was “screens” as more exhibits than I have ever seen put the video screen in play.
What happens when you stuff six people and a plastic cut out in a van and head to GlassBuild via the desert? A seriously memorable time and an audio disaster, but we still had some great conversations. If you are on any social media, you’ve probably seen the exploits of the trip by now—if not, check it out!
The urgency to create energy-efficient buildings is only increasing, complicated by supply chain issues that make the availability of building materials more difficult. Given the projected impacts of climate change, including to the economy, William Green thinks through ways to ensure the energy-efficiency of projects.
Success in our industry is about more than a transaction. It’s about more than a simple product or component. It’s about continual collaboration with your vendors to find optimal ways to grow your business.
The latest episode of the From the Fabricator podcast is now out and it’s filled with a bunch of firsts. The main ones were first time with 3 guests in one segment and first architect to be interviewed. Fun and interesting stuff.
GlassBuild America is approaching again. It's an opportunity to get the latest updates on industry trends, new tech, education, and generally join in a celebration of the glass industry in all its glory.
Before I get into this week, my thoughts are with everyone in Florida and those that were in the path of Hurricane Ian, including the home of the Daubmann family and their D3/MyArchitecturalGlass business. From what I hear, all is okay there with the plant, though they did have some damage. Obviously if anyone can rise above, it is that family and company. While I was overseas for glasstec, the latest Architectural Billings Index was released.