Pride in our industry is something I totally enjoy. In the past few years, this feeling of our value as a trade has really grown and the more we go that way the better. We have something special here, different and better than any other trade; let’s keep pushing that narrative as far as it can go.
Departing from established comfort zones – whether traditional or recently acquired – requires executives to consider new ways of forming the future and taking more risk. It’s a challenge, but also an opportunity.
Meeting in groups offers a place for people to regroup and connect. As we emerge from the COVID-19 pandemic and return to some semblance of normalcy, an authentic and supportive connection can go a long way to inspire and empower us for what comes next.
The United Nations International Year of Glass 2022, or IYOG, celebrates the essential role glass has and will continue to have in society. Throughout IYOG, the National Glass Association will promote the ways architectural glass can improve our built environment and the world, focusing on a single theme each month of 2022. NGA’s IYOG theme for May: bird-friendly glazing.
TikTok, unfairly labeled as a social media platform geared toward high school students doing dances to popular songs, has almost 85 million users of all ages in the United States alone. And big brands have made their way to this growing platform and found an opportunity to connect with users. So, the answer to the titular question, is yes. TikTok is a space for fenestration brands.
This blog has been written and re-written four times already. I am struggling on how to lay it all out. The one thing I don’t like being is negative or worrisome, but unfortunately the following is what it is. So here goes…
Last week’s TGA Conference, hosted by the Texas Glass Association at the Kalahari Resort in Round Rock, Texas, had a very strong showing, and a feeling of excitement. The sold-out show boasted the highest attendance in its history, with 150 attendees.
The Texas Glass Association Glass Conference really delivered this past week, once again showing that people want and need these onsite events to help to grow themselves and their businesses. This year the content really was top notch. Great breakout sessions and a couple of truly memorable and insight-heavy main room presentations.
Years of connecting homeowners and home improvement professionals, including those in windows and doors, we’ve learned quite a bit about how to use paid search advertising to help with that matchmaking. Here are the first three things you should focus on to improve your search marketing.