Last year, Google declared that if it discovered any “review gating” by businesses after April 12, 2018, any reviews posted after that date could be eradicated. Review gating is when companies put together a system that gets potential reviewers to reveal whether they want to post a positive or negative review. If they select the positive route, the reviewer is sent straight to a place where they can leave a review. If they select the negative route, they are effectively detoured away from posting a review, forcing the reviewer to contact the business directly instead.
I’m sure you’ve experienced a customer who says they want their home to ‘have a more modern feel,’ then goes on to describe a classic window or door. So, what does the customer really want? Here is an opportunity to provide something of value: professional advice about trends that will enhance the value of their home with modern features that make life a little easier.
One of our member companies recently reached out to our staff to gain some insight on the lack of building code enforcement in Puerto Rico. The member told us the problem existed before the hurricane but is worse now. He also expressed frustration over competing with other companies that regularly violate code.
Do you know where any particular client enters into your sales funnel? Are they at the bottom, moments away from a buying decision? Or are they further up the funnel, where they are gathering data and information in order to make a go/no go decision for their project?
Understanding where your buyer is when they enter your sales funnel is critical for two reasons. First, it creates a powerful marketing machine that converts clients into buyers. And, it sets appropriate expectations and cadences for your sales process.
This week is the National Association of Women in Construction’s Women in Construction Week, an annual event the first week of March that aims to promote women as a viable component of the industry. Although women comprise about 47 percent of the total U.S. workforce, construction is made up of only 9 percent women, with just 3 percent being in the actual trades, according to NAWIC.
The path to the top of local search rankings used to be so much easier—professionally written content wasn’t a necessity. And, frankly, content didn’t even really need to be all that great. Getting ranked in local search was as simple as posting copy packed with a ton of keywords about a particular industry, plus some images and a few videos showing off inventory.
The editorial staff at Window & Door is excited to head to Las Vegas next week for GlassBuild America: The Glass, Window & Door Expo, where the who’s who of fenestration professionals will gather for the biggest event for the industry. In addition to tips on how to navigate the show floor and get the most out of the event, we also asked longtime exhibitors and attendees about what not to do.
The combination of indoor and outdoor living spaces within the high-end residential market has been trending for a few years now. Large openings, made possible by oversized residential windows and doors, have attracted many a homebuilder and renovator.
I really enjoyed the recent blog written by American Architectural Manufacturers Association’s Rich Rinka. In it, he retraces some of the most important evolutions of the window industry over the past few decades, from when significant heat loss in American homes was just “accepted as the nature of things,” to California’s goal of all new residential buildings becoming energy neutral by 2020.
Many manufacturers, distributors and window and door retailers face an ongoing challenge: disposing of surplus inventory. Many practice discounting, liquidating and auctioning unwanted merchandise, but this labor-intensive work can yield little profit.
Another idea is to donate products to charity, also known as product philanthropy or gifts-in-kind donations. This practice has financial advantages, too, thanks to a little-known tax break in IRC Section 170(e) (3).