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Want energy savings? Don’t forget the cladding attachments

Most of us in the glazing industry understand that to meet model energy codes’ increasingly stringent requirements and to achieve their intended energy savings, we need buildings with high-performance fenestration and façade systems. Focusing on the glass, we sometimes overlook the importance that wall cladding and connecting elements play in attaining high thermal performance.

By William Green | April 21, 2021

3 Tools to Leverage Your Instagram Business Account

Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. However, as social media platforms change, so do their features. Specific to Instagram Business accounts, here are some tools you already have available to you and how to apply them.

Continued Delays Impact More than Time

Delay after delay after delay. We’re paying more for worse service and it feels like there’s not much to do about it. Simply stated, delays are an opportunity you can’t fill immediately. How do we handle a delay with increased costs when we’re fixed on price?

By Pete de Gorter | April 19, 2021

Forecasts, Podcasts, and More

The next release of the Architectural Billings Index comes out Wednesday. There is a ton of anticipation for this one given how great the last report was. I’m going in with the attitude of hope for the best but expect the worst. I don’t think there’s any way the March results will beat February, but once again I’ll be thrilled to be wrong. No matter what, I’ll have it here next week to comment on.

By Max Perilstein | April 19, 2021

Explain Energy Efficiency to Close More Sales

The National Fenestration Rating Council is providing window, door and skylight retailers and salespeople with tools to help their customers understand the energy performance of the products they are buying.    

Can Houzz Help Manufacturers with Marketing?

The pandemic has made digital marketing and sales a must for most companies, and resulted in many people investigating online platforms they had not used in the past. Recently, podcast hosts Zach Williams and Beth PopNikolov of the “Smarter Building Materials Marketing” podcast, sat down to address questions they regularly receive from manufacturers about marketing on Houzz. Here are some major takeaways from the conversation.

Virtually Speaking

Conversations at industry events look at what to keep an eye on in the coming year.

5 Common Challenges with Entry Door Installation (and How to Avoid Them)

When you’re at the jobsite and ready to install your aluminum framed entrance systems, you want everything to go smoothly and quickly for an exact fit, followed by many years of dependable use. To make sure your entry-door install goes well, here are five common mistakes glass industry professionals should avoid.

By Mary Avery | April 12, 2021

Labor Pains

The challenge of finding labor is now the biggest it has ever been, and is not getting easier. As the economy starts to come back and companies of all types are returning to “normal” business, there is a shortage of willing people to work.

By Max Perilstein | April 12, 2021

Make Work Cool Again

Although the skilled labor shortage is a long-discussed topic, it’s a conversation happening with renewed vigor, particularly as companies are experiencing record-high business and feeling the labor shortage more acutely as they struggle to keep up with demand.