Photography is one of the best avenues to show off our newly completed projects to the masses. Whether that is through the means of a professional photographer or simply shot on an iPhone, publicity for these new buildings comes from these images. It’s easy to focus simply on the outside structure and view, but I implore you to get inside and have some interior shots of these new spaces.
NFRC restructured and added personnel, enacted changes to policies and procedures, and upgraded software. Each of these elements has improved the FenStar program.
Last week Glass Magazine published a story that took off like a rocket ship and was shared a ton on social media. Honestly, this was a story that should be shared in every office in our industry and with as many people outside of our bubble as possible.
Among structural materials, glass is worthy of our admiration, with many properties that make it uniquely suited to enhance the beauty, design and performance of buildings. It benefits people; it benefits the environment.
Reviewing the performance data and test reports for metal cladding attachment elements will help ensure commercial wall systems will achieve the desired results. To support code compliance and to reduce your risk, check what test reports are available and how they meet the project’s unique needs.
First, we’ll start with sad news, the passing of Thad Max Ziegler. Thad Max was great man who I had to honor of meeting back in the 90’s when our respective companies almost became partners. He was an amazing person and leader who worked an astounding 73 years in this business. My sincerest condolences to the entire Ziegler family including his son Thad W. who truly carries on the class and professionalism that Thad Max and the generations before started.
How can manufacturers effectively reach young people and recruit them to the industry? This is a challenge the Manufacturing Institute has been working to address through Manufacturing Day, held annually on the first Friday in October.
Whether you love social media or not, platforms like Facebook, Instagram and others are definitely here to stay. It’s true these sites can be time-wasters, but they can also provide opportunities for reaching a broader audience and even gaining more customers.
Well, that was a heck of a week…what a show we had in Atlanta. The opportunity to be back in front of people face to face really was energizing for all that attended, and my expectation of a motivated audience came true.
Earlier this month, I hopped on a video call with Charles Alexander and Danik Dancause of Walker Glass to get their take on the current state of the industry and leading trends. Alexander, who is the company’s vice president of sales and marketing, and Dancause, marketing operations manager, discussed some of the top challenges facing Walker and the industry, including product sourcing, the labor shortage and effectively reaching architects working remotely. They also talked through new bird-friendly legislation and other industry top trends.